Ted Lasso gives Apple a human touch


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Apple finally cracked it in streaming entertainment, but in the most unusual way.

The high-end product company prides itself on the freshness and sophistication of its hardware, so it was strange to see it touting the success today of an Apple TV Plus comedy series that has anything but those qualities.

Ted lasso is a down-to-earth and heartwarming story of an American football coach who is all at sea in the world of English football. He’s full of f-bombs thanks to his “tough” player Roy Kent (UK readers will notice the resemblance to Roy Keane in real life) and has scenarios so simple and straightforward that they would do Love in fact ‘s Richard Curtis blushes. I like it a lot, without finding it all funny.

Compare that to Netflix last comedy The chair, sophisticated to the point that it can refer to the Old English poem The dream of the rood and still be hilarious. And remember, Netflix only really received major accolades for its content when it produced the film in black and white in a foreign language. Rome.

But Apple walked away with seven Emmys for Lasso Sunday night from 20 nominations, in its first big streaming success. As he says: “Apple today became the first streaming service to win an Emmy Award in a program category in its second year of eligibility. . . after apple Ted lasso broke records as the most-nominated freshman comedy in Emmy history.

After the rather soulless and uninspiring launch of the iPhone 13 last week, its success with Ted lasso actually makes you feel like Apple might have a human touch and may be able to identify with its customers in a new way.

And that might just be the start, with Apple allocating more than $ 6 billion to its streaming effort in 2019, attracting top talent with its brand and above-average pay.

“With the strongest track record in the world, Apple is just getting started with an incredible list of movies and TV to release in 2022 and beyond,” said Rich Greenfield, partner at research firm LightShed.

Someone who started a long time ago is 90-year-old Rupert Murdoch. Alistair Gray and Alex Barker explain why he is launching a new channel, talkTV, early next year. Universal Music debuts this week. The group that benefited from the music streaming is from Vivendi and will be listed in Amsterdam.

The Internet of (five) things

1. Big Tech devours small start-ups
The world’s biggest tech companies have caught up with smaller competitors at an all-time high this year in a buying spree that comes as US politicians and regulators prepare to crack down on deals “under the radar.” Refinitiv data analyzed by the Financial Times shows tech companies have spent at least $ 264 billion to buy potential competitors worth less than $ 1 billion since the start of 2021, double the previous record. in 2000 during the dotcom boom.

2. The AI ​​push in the UK
Ministers are expected to launch plans to develop Britain’s interests in artificial intelligence as part of a broader government campaign to support the tech sector this week. The AI ​​strategy will include a framework of ethics and principles that will contribute to regulatory and policy approaches for the development and deployment of advanced machine learning.

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3. Coinbase abandons the loan product
Coinbase scrapped plans to launch a new digital asset lending product, giving in to pressure from U.S. securities regulators who warned it was an unregistered security that prompted them to take legal action. against the largest US cryptocurrency exchange.

4. DoorDash unrolls the barrel over the beer
U.S. delivery app market leader DoorDash on Monday announced it will launch alcohol delivery to 20 U.S. states, as fast shipping of beer, wine and spirits to consumers’ doors becomes the last battleground on demand. The announcement, which follows similar initiatives from competitors such as Uber and Gopuff, will add to growing concerns from anti-addiction groups over the trend towards rapid alcohol delivery.

5. SoftBank’s used car offer
SoftBank’s Vision Fund and Tencent are among international funds investing $ 450 million in Indian online used vehicle seller Cars24 as the global chip shortage forces manufacturers to cut production of new vehicles on the market. one of the biggest markets in the world. SoftBank also takes another look at the role of robots in our future, writes Leo Lewis.

Upcoming tech week

On Monday: It is London Tech Week, the annual showcase of the British capital’s role as a global technology hub, and the usual mix of CEOs, ministers and industry bigwigs appear throughout the week.

Tuesday: Creative software powerhouse Adobe should show that its strong revenue growth continues, in the third quarter results after market close. Analysts are also predicting boom times for Adobe’s document and electronic signature services. The Street expects revenue of $ 3.89 billion for the quarter and earnings per share of $ 3.01. Food technology company Toast is Sand the IPO at a valuation greater than $ 15 billion at the current price.

Wednesday: Representatives from major online platforms Google, Facebook, Amazon and eBay will appear before the Treasury Committee as part of the UK parliament’s review of progress in tackling economic crime such as money laundering. Microsoft will host a hardware event to unveil new Surface products.

Thusday: The travel company listed on the Nasdaq and Hong Kong Trip.com reports the results of the first semester.

Friday: Cryptocurrency brokers have until Friday to register with the South Korean financial regulator. Applicants will be screened for up to three months and screened for money laundering activities.

Tech Tools – Five Perfect Laptops

Lenovo ThinkPad X1 Fold, from € 2,749.99

Jonathan Margolis has rounded up five gadgets you can take anywhere, including the portable BlendJet for smoothies on the go, the W’air handheld spray for all the strawberry stains on your clothes caused by BlendJet; stylish DAB radio, portable 5G router and folding screen laptop.

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