Carol inclusive spreads joy and raises money for a good cause



Premier Inn has launched ‘Sign of the Season’, an i inclusive Christmas carol to break down barriers, in partnership with its long-time partner Great Ormond Street Hospital Children’s Charity (GOSH).

“Sign of the Season” is a unique multisensory Christmas carol that requires the use of Makaton, British Sign Language (BSL), and body percussion to play. It will be shot by Some Voices Choir at the gates of the United Kingdom.

Dubbed “the trample of Christmas carols,” the multisensory carol – a mix of festive favorites, including Jingle Bells – is designed to be enjoyed by children treated at this world-famous hospital, as well as the community at large. It will be made available to the general public from Monday, December 6 to learn as well as with the 30,000 members of the Premier Inn and restaurants team.

For those who want to get involved in the fun, they can submit videos of their own performances to @Premierinn using the hashtag #PremierInnSignoftheSeason in hopes of creating the UK’s biggest Christmas clip.

Inspirational talents from across the UK have come together to create and perform the song: from renowned choreographer Sean Moon, who is currently working closely with Rose Ayling-Ellis on ‘Strictly Come Dancing’, children and young people who have been supported at GOSH, recent artists from Royal Variety Some Voices Choir and UK number one singer ‘Fletch’.

Premier Inn General Manager Simon Ewins said, “We couldn’t be more excited to team up with GOSH Charity for this very special Christmas carol. Research shows Christmas carols were sorely missed in the past year, so what better way to bring the sound of music to life with a unique new song that everyone can enjoy. We hope people across the UK will be inspired to try and sing along with all of us ”.

Liz Tait, Director of Fundraising at GOSH Charity added: Visually impaired and hearing impaired children thanks to the opening of the Premier Inn-supported GOSH visual and sound center earlier in 2021.

“It’s great to see Premier Inn’s continued commitment to the children and youth of GOSH through creating this upbeat festive mix and through their support of our annual Christmas fundraising campaign. We hope the nation enjoys the sign of the season! “

Signatory Fletch said: ” Sign of the Season ‘is designed to encourage greater inclusion of deaf and blind children in arts programs, and ensures that all Brits feel included in the magic of music this festive season. . Music and the arts are extremely important to a child’s development and performances like this give more the confidence to seek out opportunities to get involved … and others the confidence to provide them.

You can download the tutorial packs in order to learn the performances here –



Comments are closed.