BeLive partners with Typecast to enter the live commerce market


SINGAPORE, November 8, 2022 /PRNewswire/ — Neosapience, the South Korean startup behind Typecastassociates with Singaporeprovider of interactive video technology solutions BeLive technology to deliver its AI-powered synthetic voice and video service through the latter’s LORA solution.

Kim Taesu (left), CEO of Neosapience and Kenneth Tan (right), CEO and co-founder of BeLive Technology MOU signing ceremony for strategic partnership.

The joint partnership gives BeLive LORA users access to AI voices and virtual human features, which support English, Korean, Japanese and Spanish languages, allowing brands to communicate seamlessly with their global users powered by Neosapience. This latest collaboration reinforces BeLive’s reputation as a leading provider of reliable, powerful and engaging video commerce solutions.

BeLive offers live shopping features for companies such as Trendyol, ZALORA and Grab. Its interactive video commerce SaaS solution, LORA, enables businesses to curate, moderate and manage their video content and live streams directly on their website, enabling more personalized online engagement, an immersive virtual experience and immediate interactivity.

Meanwhile, Neosapience is an AI-powered virtual actor casting service provider. In February, he raised $21.5 million in a Series B round. The company has also partnered with Hybe Edu, a subsidiary of BTS Hybe label, to release a Korean language learning kit with AI tutors based on the voices of BTS members.

Its synthetic voice and video platform, Typecast, currently supports over 1.2 million users and continues to grow rapidly. Powering content creators and businesses such as NS Home Shopping, CJ OnStyle, and Hyundai Home Shopping, as well as other commerce-based platforms.

Kenneth TanCEO and co-founder of BeLive Technology shares, “We are very excited to bring Neosapience’s (Typecast) Virtual Human and AI Voice technology to BeLive’s cutting-edge SaaS video commerce: LORA. Our customers will be able to leverage virtual humans and AI voice actors in short programs, interactive and live videos through the LORA CMS with the same technology that recreated the KPOP phenomenon – boosting foreign language learning in South Korea.”

Commenting on the new agreement, Kim Taesu, CEO of Neosapience said, “In live commerce, where personalization and interaction are important, high-quality AI voices and virtual humans are essential. It is expected to maximize synergy in the global live commerce market through to the cooperation of Typecast’s proven technology and BeLive LORA solution, which is used in various national broadcasting platforms.We are delighted to be able to introduce the Typecast service to BeLive’s global customers and expand the opportunities on the global market.


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About BeLive Technology

BeLive Technology is the leading provider of live streaming solutions in South East Asia. BeLive’s platform uses advanced AI and machine learning developed specifically for video analytics and interactive video content. Live streams powered by BeLive reached over 100 million viewers worldwide, representing over 50 million hours of content. The company is IMDA SG Digital (SG:D) accredited. BeLive employs 80 people at its sites in Singapore and Vietnam. To learn more, please visit

About Neosapience

Neosapience is an AI-powered tech startup founded in 2017 with a mission to revolutionize the future of content creation through the power of deep learning. The team developed state-of-the-art technology to synthesize hyper-realistic facial gestures and expressive voices derived from text scripts. Neosapience’s flagship service, Typecast, gives creators the tools to develop audio and video content without the need to cast or hire human actors. Typecast’s business is to transform the media entertainment industry, giving creators full artistic control over building their content the way they want it to be. Learn more about


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